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user experience and user interface design

User Experience (UX) Design: Key Principles and Best Practices

In today’s digital landscape, creating a user-friendly and engaging website is crucial for businesses to succeed. User Experience (UX) design plays a pivotal role in shaping the way users interact with a website and determining its overall success. In this blog post, we will explore the key principles and best practices of UX design that...

5 Graphic trends to know for Instagram in 2020

Instagram’s marketing can produce excellent results. A Facebook IQ survey found that people use Instagram for product discovery (83%), product research (81%) and purchasing decisions (80%). This means that whether you are a business owner, marketer or influencer, you need to be on Instagram. But the visual platform has a dynamic aesthetic and the trends...

personnalisation des sites web

5 powerful benefits of website customization

Wondering what are the benefits of website customization? In this article, we present ten advantages you can expect from website customization. These benefits range from improved lead management capabilities to shorter sales cycles and increased brand equity. But first, what is personalization? Simply put, personalization is the use of data, customer information and technology to...

3 Social Media Trends for 2020 and Beyond

1. Niche Social Platforms Will Perform Well Facebook and Instagram have long dominated social media as the most important and popular platforms. However, in recent years, several other niche social media platforms have not only emerged but have significantly increased their notoriety. TikTok, for example, is one such platform that started in 2016 and immediately...